Join eCommerce expert Brian Beck in a session focused on customer experience in B2B. The session features Matt Wingham, Director of eCommerce, Cardinal Health and Darin Archer, Advisor, Elastic Path, this session will cover the following key points and more!
- Today’s B2B buyer is a digital native – are you ready for this?
- The importance of a consumer-like experience
- Stealing smart from Amazon
- The advantage of a headless approach
