Join eCommerce expert Brian Beck in a session focused on building your eCommerce foundation. The session features Carl Daw, Program Manager, Keysight Technologies and John Bruno, former VP of Product Management, Elastic Path, in a session that will cover the following four key points and more!
- The importance of establishing a future-proof foundation – including enabling emerging touchpoints
- Putting the customer at the center
- Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid
- The importance of organizational alignment
