Join eCommerce expert Brian Beck in a session focused on digital marketing in B2B. The session features Dan Gdowski, Senior Director of Revenue Management & Analytics, Big Ass Fans and Greg Lord, VP of Marketing, Elastic Path, this session will cover the following key points and more!
- Digital Marketing prerequisites – what do you need to have in place before you launch your campaigns?
- The role of marketplaces and Amazon advertising
- The importance of content marketing
- Measuring Results
